“Relationships Kick in Where Disappointment Happens”: Peter Ramirez on Loyalty Personality Quiz

Let’s face it: sometimes, the signal will drop. The app will glitch. The service will delay. In the high-stakes world of telecom, what actually stops a customer from churning the second things go wrong?

According to Peter Ramirez, Loyalty Program Lead at Globe Telecom, it’s remarkably similar to a marriage. He believes that when we fall short, the "relationship equity" we've built is what keeps the connection alive.

In this episode of the Loyalty Personality Quiz Peter sat with our PR Specialist, Michał Ostasz, to drop a piece of wisdom he learned from his mom: “Relationships kick in where disappointment happens."

But don't let the philosophical talk fool you. Peter is also a massive fan of gamification and admits that true loyalty is often "irrational." He’s willing to wait for a reward, and he values principles over convenience.

So, what kind of loyalty personality does this relationship-focused telecom expert have?

🎬Watch the video to find out!