The Art of Loyalty: Insights from Nectar

In this episode of Let’s Talk Loyalty & Loyalty TV, we sit down with Shaun, a seasoned expert in loyalty and marketing with nearly two decades of experience shaping partnership and customer engagement strategies for some of the world’s most recognisable brands, including American Express, British Airways, Sobeys, Esso, and more.

💡 As Director of Nectar Partnerships and Business Development, Shaun blends data, creativity, and commercial insight to build high-value, meaningful relationships across the Nectar coalition. His work focuses on driving growth through collaboration, connecting brands with millions of customers in ways that deliver real, measurable impact.

In this conversation, he reflects on his favourite books, the biggest learnings from iconic programs he’s helped shape, and what loyalty looks like today - and in the future - for Nectar.

🎧 Proudly supported by Comarch: empowering smarter, more effective loyalty programs.